Looks like Goldiblox is diversifying a bit, going from the girl-focused engineer-based board games to action figures. Pretty savvy move on their part. And a pretty interesting approach.
They present it with a movie star focus, then bring it back around to techy, geeky stuff with their two new action figures.
I can't believe they left out A-Team or MacGyver as girls in the video though. Actually, not convinced a lady A-team or lady MacGyver show would work. My first though is Golden Girls and Murder She Wrote--and all those chics were badasses in their own right.