New Nike store display uses 3D printed shoe and ferrofluid to create 'living shoe' design concept

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Nike recently partnered with creative agency GUILD to develop an engaging display using ferrofluid to launch that latest collection of the Nike KD8 sneaker.

Two neodymium magnets (both with the pulling power of 180lbs.), guides the ferrofluid along the sole of the 3D-printed sneaker. The magnetic field causes the fluid to react by creating an illusionistic spikey effect.

Is this a sneak-peek at shape-shifting shoes of the future?

via Vimeo