From the Dassault Systemes 2015 Q2 Earnings Call:
Jay Vleeschhouwer
Okay. Next, for Thibault, it’s our understanding that, starting next January of 2016, you are going to be changing the pricing for customers who have gone off of maintenance or subscription and wish to resume or reinstate the subscription and, in effect, making them – making it less desirable for them to go off maintenance and making it more expensive for them to come back onto maintenance after some period of time. Could you verify that that is in fact something that you mean to do? And given your normal churn rate of customers go on and off maintenance, what do you think the incremental revenue opportunity might be from putting in that kind of new subscription reinstatement for pricing?
Thibault de Tersant [Dassault Systemes, Senior EVP, Chief Financial Officer]
Thank you, Jay. Well, in fact the policy we have for reinstatement across all our process and rules portfolio has been the same for the past well, I prefer not to say but probably 20 years, which is essentially that when you stop paying for maintenance and you want to go back and pay again, and be under maintenance again you need to catch up for the period of time in which you have not renewed maintenance and the reason for that is because we have continued to do R&D and the improvement in functionalities and they are brought when you get back under maintenance, so we need to be fair with all our customers.
And there wasn’t one exception actually to this rule. And the one exception was that we had a fixed amount for SOLIDWORKS users when they were returning under maintenance. And frankly, we don’t believe I mean this rule was the one which was at the beginning of SOLIDWORKS. And we really don’t see a reason why, we would do things differently for SOLIDWORKS than for all of our brands, because we have the exact same rationale. And of course, the more we go, the more the SOLIDWORKS product portfolio will be based upon this 3DEXPERIENCE platform and we’ll share applications, so very important to be a consistent across of users. So that is the rationale.
Now, to be honest with you, I have not measured in terms of dollar revenue, incremental dollar revenue what is going to be brought by this changing of rules. I expect maybe a small improvement in renewal rates. That would be my expectation. But it is not planned exactly yet.