Polyport & the 3D Marketplace

security
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#1

Polyport (that we’ve covered here) has the first integrated example of how their technology will affect the larger 3D industry and aid 3D marketplaces specifically.

“An integration with PolyPort would give users on CGTrader the option to review 3D models in real-time within their software application of choice, before deciding to buy the asset. The encryption used would make it impossible to save the model, and would protect designers, while at the same time enabling customers to fully evaluate the asset before purchase.”

This is a technology that could potentially, and not only be used by 3D marketplaces but, be used by any software to securely view, transmit, and contract 3D data.

Press release below:

CGTrader & PolyPort, Inc. Work Together to Bring More Confidence to the 3D Market
Feature Will Allow Consumers to Review 3D Models in Their Own Native 3D Modeling Software Before Buying

CGTrader, one of the leading 3D model marketplaces globally, and PolyPort, an innovative 3D asset protection platform, are working to test PolyPort’s 3D asset protection features on CGTrader’s marketplace. An integration with PolyPort would give users on CGTrader the option to review 3D models in real-time within their software application of choice, before deciding to buy the asset. The encryption used would make it impossible to save the model, and would protect designers, while at the same time enabling customers to fully evaluate the asset before purchase.

The sale and purchase of 3D models, as any other digital assets, can be a frustrating experience for both sides, as intellectual property protection clashes with purchase returns policies. 3D assets are complex intellectual properties, and buyers can receive a refund for a multitude of reasons, including bad quality, missing textures or incompatibility of an asset. Nevertheless, the seller of the asset cannot be assured that a ‘returned’ model is actually removed from the buyer’s possession. The new feature would allow the buyer to fully review a model before purchase and void any return claims for incompatibility, missing files or insufficient quality.

The feature provided by PolyPort would give the CGTrader community a greatly enhanced ability to familiarize themselves with models before purchasing, as well as protect sellers from asset return abuse.

Dalia Lasaite, co-founder and CEO of CGTrader, said the feature could prove to be very helpful in solving a major issue in the industry: ‘We know how difficult it is to ensure IP rights are protected in all digital media. We are collaborating with PolyPort to see whether their technology could help us solve the issue in the exponentially growing 3D industry. 3D models are very complex assets, and we would be happy to provide a convenient method which would allow our customers to ensure that what they buy is exactly what they get.’

PolyPort’s CEO Chloe Kettell believes that this integration with the CGTrader marketplace could transform how the creative industry distributes content by giving sellers and buyers more trust in the exchange process.

“IP protection is a rapidly growing issue that will continue to expand as the world further embraces digital technologies. We’re excited to further our mission of safeguarding creators digital IP by aligning ourselves with an industry leader such as CGTrader that empowers real content creators.”